UTM URL Builder
Create clean, trackable URLs for Google Analytics, email campaigns, paid ads, social posts, and partner links.
Campaign details
Build your tracking URL
Fill in the destination URL and campaign fields. Values are cleaned into tracking-safe lowercase strings.
Generated URL
Preview and copy
Copy the current generated URL or save multiple UTM links into a downloadable list.
Saved URLs
0Add generated URLs to build a list.
Your data stays private
UTM URLs are generated in your browser. Nothing is uploaded or stored.
What are UTM URLs?
UTM URLs are normal links with tracking parameters added to the end. They help analytics tools understand where traffic came from.
Use them to track campaigns across email, paid ads, social posts, affiliates, newsletters, and partner placements.
In simple terms:
UTM tags tell analytics tools which campaign sent the click.
How to use this tool
- Enter the landing page URL.
- Add the source, medium, and campaign name.
- Optionally add term and content values for paid keywords or ad variants.
- Generate the final trackable URL.
- Copy or download the URL for your campaign.
UTM best practices
- Use consistent naming for sources, mediums, and campaigns.
- Keep values short, lowercase, and easy to read.
- Use content to track ad versions, CTAs, or placements.
- Use term for paid keywords or ad groups.
- Avoid using UTM parameters on internal links.
UTM field guide
| Field | Use it for | Required |
|---|---|---|
| Website URL | The destination page people should land on. | Yes |
| Source | The traffic source, like google, newsletter, facebook, or a partner name. | Yes |
| Medium | The channel, like email, cpc, social, banner, or referral. | Yes |
| Campaign | The campaign name, promo, launch, newsletter, or content initiative. | Yes |
| Term | Optional keyword, paid search term, or ad group. | No |
| Content | Optional ad variation, CTA, creative, or placement name. | No |
Keep your naming system consistent so campaign reports stay clean and easy to compare.